I believe we as business owners know the importance of online traffic for our business in this digital age.
But the truth is, many of us are still unsure of effective ways and strategies to drive them.
Take Facebook page for example, many businesses owners I spoke to have no clue how it works. They just thought that once their page is up, visitors would magically appear.
This right here, is far from the truth, digital marketing not only need consistent effort, but also tried and tested strategies to keep your fanbase engaged.
Here are some of the strategies that we have tested recently which will work in 2017:
To understand how to drive traffic through Facebook, you must first understand the nature of Facebook itself.
Facebook is a social platform. Many people get onto it because they’re bored.
Good content on Facebook therefore, is a fine balance between being align to Facebook’s nature and being align to your brand.
Ask yourself, why and when do you or any of your friends log on to Facebook?
And a common answer you’ll get is when they’re waiting for the bus, a friend or they’re just bored and want to catch up on current news.
Thus Facebook serves the purpose by simply:
1. Entertaining them- they want a quick laugh, a quick amusement
2. Informing them – they want to find out what they don’t know
3. Teaching them – they want to learn something new
Apart from just engaging content, now that your audience have seen your content and have felt certain emotions that you want them to feel(be it entertained, amused or even enlightened), you want them take a specific actions on your post.
It can range from a simple “like” all the way to a full purchase. Bottomline is you need to have a call to action at the end of your post, here are some of the most effective examples:
Questions are a sure-fire way of getting engaement. By asking the right questions, you create a conversation with the customer, thus building a relationship.
Start off with something your target audience can relate. It can be anything, a quote, an image, a video, something that represents tehir identity and get them to tag someone who represents this same identity.
Incentivies your post by organizing contest where they must take action in order to win.
The rule of thumb is the bigger your prize, the more action you can ask for. You can ask for actions from a simple page “like”, all the way to a story/photo submission.
Just like guest posting(writing your articles for other websites), you can also do the same for Facebook.
What you want is to leverage on the exisiting list/fanbase of other influencers.
All you have to do is to share their most valuable and relevant content for your audience and in exchange they share yours.
Boom! Now you have doubled your exposure organically.
Think outside of Facebook.
What other list have you built that you could cross-promote? You email list? Your youtube fans? Your current customers?
I’ve seen many companies get thousands of Facebook likes because of a viral video posted on their Youtube channel.
I hate to break this to you, but now with the influx of advertisers, Facebook is slowly steering away from lending its platform for free to the page owners, and it’s going to be harder and harder in time to come.
Your message needs to be out there especially in the initial stages and you need to spend some to get some.
The good thing is, once you’ve perfected the system and optimised your ads, it’s not hard to get hundreds of (quality) page likes under a $100 budget.
Plus, with Facebook Advertising, you have the option to target really specific niches. This means that if you’re selling yoga courses, you can target people who are already doing yoga. If you’re selling houses, you can target people who just got married. Can you see how powerful that is?
The bad thing? Because of how advance Facebook martketing can be, there are hundreds of options to choose from. Just by testing and optimising these variables you’re going to take months, let alone hundreds of dollars wasted on ad spent.
Well thankfully, Optimate steamlines this process for you. It tests all of these variables in a minimum time, at a fraction of your budget to give you highly optimised target audiences.
This means that you not only save on your ad budget, you now can spend more time focusing on creating great content without worrying about reaching out to the wrong target audience.
If you want to know how much more effective your ads can be or how much you can save on your ad cost with Optimate, schedule your free consulting session with our Facebook Certified Professional now.