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FAQ

December 13th, 2016


I’m sure many of you have a lot of questions about this new AI technology… After all, this revolutionary new system is the first in South East Asia…

That why we compiled many of the commonly asked questions and created this FAQ specially for you.

Find out how this system can help scale your business and why now is the best time to hop on board.

The fragmented nature of digital media targeting has made it nearly impossible for companies to cover all possibilities with manual testing (plus you’re wasting as much as 60% of your digital ad spend just manually optimising!). Data scattered across channels are under-utilized. Under these circumstances, the challenge is to find the best target audience segmentation of ad campaigns, and this issue can be solved by the delicately designed AI system, Optimate.

In our AI system, we use the data driven logic, which can handle both big data and small data. There are many data analyzing techniques, and we integrate some of the most powerful models in this system together with our proprietary IP developed over the last decade.

The core of our technology is to use a dynamic sampling methodology to test the scale of data, and further generate the best result based on evidence provided by the data itself. This methodology has been proven to be effective in many real-world cases.


The Machine-Driven Optimization Processes


The methodology of Optimate has been proven to be effective in many real-world cases. For instance, Optimate reduced Cost Per Unique Click (CPC) by 41% and increased Relevance Score by 3.71 times on a Facebook hiring campaign for a Fortune-500 listed client.


Reduced CPC by 41%


Increase relevance score by 3.71 times

In another case, our optimization decreased the cost per conversion (CPC) by 70% and increased conversions per day by 19 times.


The optimization decreased the cost per conversion from 8.079$ to 2.393$


The optimization increase conversions per day from 0.22 to 4.33

Now if you think about it, getting a lead at $2.30 instead of $8 and having a 18X more effective conversion rate, you’re looking at about a 620% increase in your ROI. Now, imagine that for your business…

For more examples of how Optimate helped other SMEs, check out out the case study we did for Musee here

Optimate automatically optimizes the social media campaigns for higher relevance score and efficiency with lower cost. It accelerates the process of finding the best content audience match using machine-driven permutation tests, thus the ROI can be significantly boosted in a much shorter time.

Normally it takes about 2 to 10 days to finish the whole iteration process after a group is created. You can always monitor the progress of optimization through Optimate dashboard.

Optimate empowers you with cross-platform marketing. Currently, Optimate provides campaign optimization service for Facebook and Instagram. Other social media platforms including Google, Baidu, LinkedIn, Mail Chimp etc. are under development, and will be available soon.

When creating new groups, please choose historical or ongoing campaigns with similar audience group and objectives. In terms of the number of campaigns within one group, it is suggested to choose recent campaigns (no more than 3 months) with big data sets.

You can start a live campaign first to collect historical data for 2-3 days before you start using Optimate.

Currently, you can only select to be billed monthly and via PayPal using a credit/debit card. These details can be added and managed directly through the settings on the dashboard.

In terms of the integrity of your Facebook or other social media accounts, Optimate can only use advertisement campaign data under the strict supervision of Facebook Marketing Partner Requirements. We will neither release any contents nor run any paid campaigns without your permission. Your account information remains safe and confidential with the protection of strict encryption processes implemented in our system.

Please feel free to contact our customer support specialist at any time (support@optimate.co; alice@optimate.co) or use the live chat function available on our website.

You just have to link up your ad accounts with us and we’ll start optimizing your campaigns immediately.

Sign up for our 2-weeks free trial right here, no credit cards required.

Sign Up Here